The Super Bowl has become something so much bigger than a great game, great rivalry and great football.  It has become the de facto standard for big-ticket, big-money advertising.  Ask anyone and they’ll tell you about the strangeness of watching a great football game and not being able to “check-out” during the commercials for fear of missing the next great ad.  It is a unique television viewing experience, for sure!  And after an evening of taking in an extraordinary amount of very pricey advertising, I lied down for bed in recollection of which ad campaigns actually stuck.

1. Doritos – Their campaign focused on consumer-created hilarity…and all their ads were very funny and memorable.
2. Bud Light – Their campaign was, no surprise, all about fun and partying.  Many very funny ads.
3. Hyundai Sonata – Nothing flashy or funny or cutting edge…just a good-looking vehicle from a company making the move from mediocre manufacturer to premium car builder.  It made me turn my head more than once.

And that’s about it.  That was my take-away from all the ad blitz.  The first two companies were not offering any new product or pricing; they were simply attempting to get their product stuck in viewers’ minds, and it worked very well.  The Sonata took a different approach, offering a new vehicle style and build at a shockingly low price.  It really got my attention and made me think, “Maybe I’ll check that out sometime.”  In both cases, they got what they were searching for.  They made me, the consumer, give some of my precious brain time to their product…to the tune of millions of dollars.

All this made me think about those of us who follow Jesus.   Read More→