Seems like a simple request to me. After a good lunch, a well-brewed, full-bodied cup of coffee to finish off the meal seems like an easy wish to grant. Everyone has coffee, right? No big deal. Just place the order and it’s mine.

The problem with that is, of the hundreds of places to purchase coffee, only a fraction of them actually offer a “good” cup of coffee. Or, more precisely, a cup of coffee that lives up to my standards.

So I am left scouring the town to find the truly great cups of coffee, enjoying them only at strange times of the day when I can get free and visit those who serve “the good stuff.”

I suppose my real frustration is, if we all know what constitutes a “good” cup of coffee, why is it so hard to find places that brew one? Why are there so many varieties, degrees, roasts, blends, strengths, sizes, flavors and brands? Why don’t we just find The Coffee and brew it everywhere? Why can’t we just decide which one is the best and get everyone on board? On board with The Coffee. Then, everywhere I go, I can just order a cup of coffee and know exactly what I’ll get. The right bean, the right roast, the right grind, the right water, the right brewer, the right creamer, the right sugar, the right cup…The Coffee. I think I’m on to something here!

But, then again, there are those I run into who would say, “I’d just rather have a cup of McDonald’s coffee.”

WHAT?!!?

Now, don’t get me wrong. McDonald’s has made some strides in bringing a decent coffee to the market, but it’s still way short of being The Coffee. It’s still sub-par. It’s still just ok. Why would you prefer that? Why wouldn’t you want the best? Why wouldn’t you want…  Read More→